As we told you on Monday, the fashion e-retailer Yebhi.com, has tied up with Dharma Production’s Student of the Year to bring the fashion from the movie to young fashion forward citizens from across the country. In celebration of this cool tie-in a special meet and greet was held at Infinity Mall. The stars Alia Bhatt, Varun Dhawan and Sidharth Malhotra unveiled the Year Book, Television Commercial and Merchandise from the movie at the fun event held yesterday in Mumbai. Student of the Year directed by Karan Johar hits theaters on October 19th!
The three young fashion icons from the Karan Johar directed movie set to hit the theatres on 19th October were present and seen endorsing the caps, T-shirts and the mugs from the movie with Yebhi and SOTY branding. They spoke about the movie, fashion, Yebhi.com and the association at the unveiling. The stars talked about their shopping experience and some of the unique features of Yebhi.com like ‘Try and Buy’, ‘Yebhi Champs’ and ‘Social shopping’ plus much more!
Speaking about the association Mr Manmohan Agarwal, CEO of Big Show Bazaar Pvt Ltd (Brand Owner – Yebhi.com) said, “We are extremely pleased to associate with ‘Student of the Year’ from the production powerhouse – Dharma Productions. ‘Student of the Year’ features the young and vibrant cast of Alia, Sidharth and Varun represents our consumers who are smart, fashionable and demand nothing less than the very best of quality, style, variety and service. The movie is a style guide to the next generation of consumers and Yebhi.com is the online shopping portal of the next generation. The reach and influence of this film will help us raise the fashion quotient across the country.”
Ms Tanaaz Bhatia, Managing Director – Bottomline Media the company responsible for setting up the association between the two said, “Student of the Year and Yebhi.com are a perfect match. They both have immense appeal for youth of the country and are defining the smart, stylish and fashionable future of the country.”
A Dharma production spokesperson said – “We are thrilled to partner with Yebhi.com, their excellence in retail, their understanding of their consumers and their philosophy of relentless pursuit of distinction runs parallel to our very own philosophy and work in cinema. The ‘Student of the Year’ is the story of the highly competitive, smart and fashionable youth of the country. We believe it is an ideal alliance to help our fans get the look of the movie, through the neomodern shopping medium – Yebhi.com.”
The young actors set the stage on fire as they grooved to the upbeat Disco Song from the film. The crowd present in the mall was pleasantly surprised as they enthusiastically cheered and danced along with the trio. The response from the crowd in the mall was spectacular as they excitedly clicked pictures while the stars politely posed for their fans.
Check out this fun video to see the casts moves!
Check out these cool shots from the fun event!