“Smith & Jones is an iconic brand associated with good taste and fun. It has done some memorable irreverent advertising that was cut-through for its time. Arjun Kapoor has a chilled out acting style and a great sense of humour that has endeared him with his youthful followers. So it’s truly an inspired brand fit and we’re excited to have Arjun join us in a fun-filled adventure!” says Mr. Ajay Gupta, MD, Capital Foods.
Arjun became a natural choice for this brand after his effortless act as the perfect househusband in the upcoming ‘Ki & Kaa’. In the film where Arjun works opposite KareenaKapoor, he manages the home & navigates kitchen duties smoothly. Being part of the film, Arjun’s ability to coolly maneuver the kitchen convinced this legacy brand to sign him up as their face.
Uncommon but cool as brand ambassador, Arjun endorses men’s grooming products & the healthier travel choice- bicycles. Speaking on his association with Smith & Jones, he said, “Ketchup is one condiment which we use on our food all the time. It’s a habit that I love to have, and a chance to endorse a product I grew up eating won me over. Who doesn’t like a bit of twist to their everyday food?”
With a versatile range of products in his kitty & an interesting film coming up to add to his daredevil image with ‘Khatron Ke Khiladi’, Arjun Kapoor sure has a tempting 2016 ahead!