Shahid Kapoor and Priyanka Chopra launch Opium Eyewear’s Teri Meri Kahaani inspired collection – a Style journey across 3 Eras!

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OPIUM Eyewear offers you the ultimate Freedom to Express your individual style by launching its limited edition Teri Meri Kahaani inspired OPIUM Eyewear collection – a range of designs that capture the best in eyewear trend across eras. Teri Meri Kahaani is a film producerd by Kunal Kohli, Eros International, directed by Kunal Kohli and starring the sizzling couple Shahid and Priyanka Chopra.

The stylish leading couple of the most awaited release Teri Meri Kahaani, Shahid Kapoor and Priyanka Chopra, launched the Opium Eyewear special collection alongwith Producer-Director Kunal Kohli, Producer Vicky Bahri and Ronak Sheth from Eternity Lifestyles and Tanaaz Bhatia CEO Bottomline Media(agency that thought of the association). The audience at the Oberoi Mall, Goregaon saw their fashion icons reveal the new Opium Eyewear collection at close quarters and looked forward to the magic of each era unfolding on the big screen.

Eyewear is the most incredible accesory and the shape of the frame and colour can truly date you to an era. It was only natural for Eternity Lifestyles to partner with the Teri Meri Kahaani team and launch an Opium inspiration line which brings to the audience the chance to own episodes from the movie’s style-over-time pages.

“They say ‘Fashion fades…only style remains the same’ – and no collection could have captured this thought better than the Opium-Teri Meri Kahaani inspired line. The styles across the time-periods in the movie complement OPIUM and its Freedom to Express essence. The inspiration line, like the movie, is high on glamour & style and ideal for those who enjoy expressing their individual style, regardless of the trend.” says Ronak Sheth, Director – Eternity Lifestyles.

Tanaaz Bhatia, Managing Director, Bottomline Media Pvt Ltd (the agency that was instrumental in putting the deal together) said, “The special eyewear collection launched by “Opium” is designed and themed around the story of the film Teri Meri Kahaani which is about love that transcends time. The collection offers shoppers an opportunity to partake in the magic of the movie as well as experience the style of their favourite stars. We are proud to be associated with Kunal Kohli Productions and Eros International for one of the most awaited film of the year, which releases June 22nd 2012.”

The passion and the style of each era has been captured in true Opium style. The film’s story and characters capture the sparkle of three different time periods. OPIUM Eyewear’s Teri Meri Kahani inspired collection encompasses the best of each era while empowering you in VINTAGE, CLASSIC and MODERN looks.

“We are happy to see the eclectic eyewear brand OPIUM create a collection which captures the movie’s theme tastefully. This inspiration line will ensure that the special memories of Teri Meri Kahaani and the characters played by Shahid and Priyanka will stay on with the audience for an extended period of time,” says Producer/Director Kunal Kohli as the film is all set to release on 22nd June, 2012.

Check out these cool shots from the event!

Opium Eyewear-Teri Meri Kahaani VINTAGE, CLASSIC and MODERN offering:

Opium 1147 C3 (Priyanka Chopra inspired “Opium Vintage” look) Price Rs2175: The whole world seems vintage through these rose-tinted lenses! This piece of accessory will help you look and feel as if you were in the early 19th century with its look and charm! The deep red frame of it makes it the preference of a classic olden time fashionista!

Opium 1146 C1(Priyanka Chopra’s inspired “Opium Classic” look) Price Rs1950: The 1960’s sunglasses were meant as a fashion statement of the times and usually worn for purely aesthetic purposes.The vintage look of 1960’s is back with Priyanka wearing the big bumblebee sunglasses reminding us of the beauties of 1960’s.

Opium 1126 C2(Priyanka Chopra’s inspired “Opium Modern” look) Price Rs2400: Get Priyanka’s modern and classy look of 2012 with these ladies metal aviator with purple lenses and purple metal sides and get the awesome fashionable look of Teri Meri Kahaani!!! Don it when you go out in the sun and look gorgeous!

Opium 1137 C5 (Shahid Kapoor’s inspired “Opium Vintage” look) Price Rs2325: Twisting the classic look, with Shahid’s uber funky and super youthful style is expressed best with this pair of wayfarers. This pair of sunglasses demands to be different. The frame gives it a ‘classic’ look while the lenses make them unique.

Opium 1135 C1 (Shahid Kapoor’s inspired “Opium Classic” look) Price Rs2400: This style in men’s sunglasses is inspired by wide shapes from the 1960’s with front in plastic and temples in metal. This navigator makes any guy look like that proverbial chocolate hero with these glamorous sunglasses as your eye accessory!

Opium 1131 C1 (Shahid Kapoor’s inspired “Opium Modern” look) Price Rs2325: These sunglasses, a glamorous accessory for those men who are young at heart, innovative and open-minded! Made in warm colors, these shades look like they are out there to be friends with the sun!

So if you would like to own the most stylish eyewear over eras, then a pick from of the Opium Eyewear’s TMK inspired collection should be on your weekend must do list! Eternity Lifestyles’ Limited Edition Collection – Now in Stores

About Eternity Lifestyles
Eternity Lifestyles is a registered private company since 1999 and is promoted by individuals who have been in the eyewear space for over 30 years. Eternity occupies an enviable position in India by exclusively marketing and distributing brands like Chrome Hearts, Mont Blanc, DSquared2, John Galliano, Cartier, Ferrari, Provogue, Park Avenue and OPIUM. Eternity Lifestyles is also accredited for introducing Oakley to India and bringing some of the biggest brands to India like Chanel, Emmanuel Ungaro, and Bvlgari amongst others.

Opium sunglasses are all about giving into the addiction. It is more than just a pair of sunglasses. It is an identity, an attitude, and a lifestyle. It is a mask which empowers the true you when worn. Opium fulfils the Consumer’s need for stylish yet affordable sunglasses. Opium is one of the few brands who boast about the technologically advanced lens called Optimatrix. Optimatrix Poly carbonate lenses guarantee superior quality lenses. Opium has stringent guidelines and only chooses the best while sourcing metal and plastics which are used in frames. The brand is already making waves among the Indian art and music fraternity. All Opium Eyewear have exclusive Italian styles & designs, enhancing the brand. Opium sunglasses are designed keeping in mind the latest fashion trends of the season.

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