Bolly marketing is getting increasingly innovative!
Tusshar Kapoor and Preeti Desai (former Miss England) walked the ramp together for designer Sabbah Sharma at the recent Lakme Fashion Week. The occasion? To promote the release of their forthcoming comedy, ‘Shor In The City‘, which also stars a wide ensemble including Sendhil Ramamurthy, Nikhil Dwivedi, Radhika Apte and Pithobash Tripathy, among others.
As Sabbah’s designs were edgy, spunky and eccentric, just like ‘Shor in the City‘, it was a great association.
Tusshar had heard his friends praise Sabbah’s work. No sooner did he see her creations he knew it was similar to the genre of his upcoming film and agreed to not only make a debut on the cat-walk but to rope in model-turned-actress Preeti to give him company.
‘Shor In The City‘, billed as Bollywood’s first zany black comedy, releases on April 27.