Keeping in line with the fresh vibe of the film, this is one of the rare promotional campaigns in Bollywood and a first for Varun, which has been shot entirely in natural light and at an outdoor location, not in a studio. Shot by ace lens man, Jatin Kampani, there were no artificial lights, setup or props used in the entire photo-shoot.
Varun took to twitter to share his experience:
First time shot a film poster in complete natural light just surrounded my nature and realness. Hope what i have gone through in this film comes alive for everyone soon. #October13thApril pic.twitter.com/rlCs9TzrIU
— Varun Dhawan (@Varun_dvn) January 22, 2018
A source at the shoot said, “Yesterday, we shot for October’s promotional campaign at a beautiful outdoor location that reminded everyone of the film’s shoot. The pictures taken in natural light sans any props are looking superb and are totally in sync with the look and feel of the film with a vibe that’s gonna stay with us for times to come.”
The film has also tweeted a very cool calenda
— October (@OctoberFilm2018) January 23, 2018
October, a Rising Sun Films’ production, will release on 13th April 2018.