Viacom18MotionPictures and Mumbai based agency New Clear Ideas used an innovative way to market their upcoming movie Dharam Sankat Mein which is due for release in the first week of April 2015. The trailer launch is on 5th March 2015.
Using Naseeruddin Shah’s character in the movie – of a religious leader – the campaign has recreated an entire religion as a pre-launch leading up to the movie’s trailer.
The pre-launch campaign is called Neel Dharma (https://www.facebook.com/
MyNeelDharmaand Twitter: https://twitter.com/ MyNeelDharma )
Dharam Sankat Mein‘s trailer launches on March 5 and the film stars Paresh Rawal, Annu Kapoor and Naseeruddin Shah – three evergreen Bollywood actors.
It will be Paresh Rawal’s return to the silver screen after a long hiatus.
The movie’s subject focusses on a man’s dilemma around personal loss and faith – a subject which won great acclaim for Paresh Rawal in Oh My God!