The most important aspect for any filmmaker is that his/her film reaches the maximum amount of people. And especially in today’s time when the exchange of information is much faster because of the digital boom. And so, Red Chillies Entertainments Pvt Ltd has decided to take their film Happy New Year in the most unique manner to the audiences internationally. After making a mark with the worldwide theatrical release, HNY will now be available for the international fans to view directly online.
The Direct-To-Fan model of release of any content has been so far used for the music industry internationally. HNY is the first commercial film, worldwide, to release on the DTF model which is being considered the future of films globally. “We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer – Happy New Year, directly to our fans through Online streaming for the first time ever !” shares Venky Mysore, CEO RCE.
This is the first time any film after the theatrical release will now release on the digital platform. While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.
The film will be available on Happy New Year’s website to be viewed by the fans worldwide. All you need is three very basic things for the viewing – basic internet connection, a device to watch it on and a credit card. At a minimum price the film can be viewed and the best part is that it can be watched on your computer, phone or any other digital device as long as you have a very basic internet connection.
You can watch it at http://www.hny.co.in
Happy New Year boasts an all star cast that includes Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Jackie Shroff!
The premise is simple. It’s the Christmas–New Year holiday season. The biggest dance event in the world, the World Dance Championships, is being hosted in Dubai. While all eyes are on the different world-class teams that have gathered, there are a few unlikely entrants who have somehow managed to stumble into the competition.
Happy New Year is built around 5 disparate characters who are fighting a most unlikely battle.. a battle of international proportions.. but it’s a battle being fought on a dance floor. Where the rest of the world’s competitors are battling for national pride and glory on the world stage, our 5 are dancing for a different cause.. revenge, retribution and closure. This is Team India, a group that has no confidence in its own dancing abilities, but is competing for a cause very important to them.
With the city of Dubai as the backdrop, and its global village ambience as its setting, Team India set about their task of staying in the competition. What follows is a manic run to the finish, where our characters face several challenges in their quest for victory as the film reaches its climax, a climax that is full of national pride, diabolical revenge and triumph.
How this bunch of losers transform themselves into a team that performs really well and how they win over the hearts of the people in the city and across the world, forms the rest of the story.