The all-time blockbuster, fastest film to make 100 crores, and the latest achievement, becoming the highest domestic grossing movie of all time, Chennai Express is cruising right along. Before release, the film tied up with Western Union for promotion.
About the cool tie in, Tanaaz Bhatia, Managing Director, Bottomline Media Pvt.Ltd, said, “Western Union brings loved ones together, this is in perfect sync with the theme of Chennai Express making it a perfect blend. We are thrilled to be a part of this association as the movie and Western Union promise ten times more excitement for all Indians, this festive season”. This is the second time Ms Bhatia and Bottomline Media have put together a cool association with Western Union, the first was for Shah Rukh Khan’s Ra.One.
Check out a video from the event where Shah Rukh Khan talks about the association of his film Chennai Express with Western Union and thanks them for providing a platform for mutual benefit of the brand and the film as well.
Plus these exclusive pics below!