What many films manage over weeks, X: Past is Present has managed within just four days! The trailer of the one-of-its-kind unique film that boasts of 11 directors has gotten a superhit response online with a record 8 lakh hits in four days since its release and the counting continues. Trade buzz reveals that the trailer has left behind several of its contemporaries in the count. But it’s not just the numbers that has the trade and industry talking about this experimental venture. What’s also setting the trailer apart is that the beyond the positive response, the film has also been getting reactions from all extremes of the industry, right from Ronnie Screwvala to Kamaal R Khan, and has been making an impact with an eclectic mix of industrywallahs!
An industry insider reveals that in terms of numbers alone, Titli got 7.7 lakh hits in three weeks, while Angry India Goddesses that launched its campaign way before X is still close to 3 lakh hits. “This kind of a response to an Indie film is phenomenal. Clearly the film has struck a chord with movie-lovers of all genres and across board. For the film to have garnered so many hits within three days says a lot.”
The makers admit that they are thrilled with the response.
Starring Huma Qureshi, Swara Bhaskara and Radhika Apte, the film is a bold and original take on man-woman relationships. Produced by Manish Mundra, X: Past is Present by Drishyam Films is set to release on 20th November.