YRF movie dialogues with a twist on t-shirts, boxers and phone covers? Yes you heard it right!
India’s most promising youth casual wear brand, Bewakoof.com has teamed up with Yash Raj Films to launch a Merchandise range titled ‘The King Khan Collection’. The collection features SRK’s most popular YRF Movie dialogues like ‘Rahul..Naam to Suna Hoga’, Bade Bade Deshon me aisi chotti chotti baaten hoti rehti hain’, ‘Kal raat kya hua tha’, ‘K..k..k..k..k..Kiran’ on t-shirts and boxers. The popularity of these iconic dialogues coupled with Bewakoof.com’s quirky take makes for an interesting and fun range of t shirts, boxers and phone covers.
Manan Mehta, VP Marketing and Merchandising, said, “Team Bewakoof’s perspective on our content along with their ability to engage young audience with their product designs is the reason for our successful relationship so far. With this new range we intend to take this relationship a notch higher and are confident that our audience will love this range.”
“We are excited to team up with Yash Raj Films, one of the most successful and finest film studios for the over four decades. Our official merchandise partnership with YRF clearly marks a milestone for us when it comes to merchandising potential and further strengthens our positioning in the key market areas as the coolest casual wear brand,” shares Prabhkiran Singh, Co-Founder, Bewakoof.com
For a large chunk of the audience, YRF and Bewakoof.com’s latest collection is a work of pun, for some a way to hold on to a piece they can take back home, and for many, a tribute!
The collection will be live on www.bewakoof.com starting 13th August 2015. So, what are you waiting for!!