The Prankstar returns on Reliance BIG Home Video

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Posted on February 2nd, 2010 in Editors, News

Lord Krishna is not only a universal deity but a guiding force across the globe. In India, his own land, Lord Krishna is present in his many avatars and his followers cherish his many forms. One of the most mesmerizing phases of Lord Krishna’s life is his childhood. ‘Little Krishna’ is the most adorable, naughty, brave & darling of many popular legends. In particular, the ‘Little Krishna’ animation that had a huge successful run on international kids channel, is one of the highest ever-rated programs in the kid’s genre.

‘Little Krishna’ is a result of seven years of painstaking research work, handpicked from the chronicles of Krishna. This 3D computer-animated series, has found a ready audience among Indian kids, who just cannot seem to get enough of their favorite mythological hero.

Co-created by BIG Animation and The Indian Heritage Foundation (promoted by ISKCON, Bangalore), a team of 280 artists has worked on this project which was directed by Vincent Edwards who has earlier worked on Spider Man: TV Series and Bala as the art and animation Director.

Catering to this popular demand, Reliance BIG Home Video has launched the three telefilms based on Little Kishna’s life, titled ‘The Darling of Vrindavan’, ‘The Legendary Warrior’ and ‘The Wondrous Feats’. The stories released on DVDs and VCDs are premiering straight on the home video format. The high point is that the entire series has been created in English. So Little Krishna and his friends will be regaling the English speaking audience with stories seeped in Indian culture.

Each film is of 84 minutes duration. The single DVD is priced at Rs. 299 and the 2 Vcd pack is priced at Rs. 149. The English DVD also contains bonus features including ‘The Making of Little Krishna’, ‘Bad Eggs — An animated Short Film’ and ‘Big Bees Song’. The making of the series requires a special mention. The series has been scripted by Emmy Award winner Jeffrey Scott and researched by India Heritage Foundation. A highly talented techno creative team of 280 artists has worked on the project. Little doubt, that the making of the ‘Little Krishna’, itself makes for an interesting & entertaining watch. The ‘Bad Eggs’ short film, developed by BIG Animation, has won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. The ‘Big Bees’ song itself is a precursor and introduction to ‘BIG BEES’ animated series.

Sweta Agnihotri, Chief Operating Officer of Reliance BIG Home Video, elaborates, “We had great success with the Hindi telefilms that was launched a month ago. Infact, there is demand for the English telefilms and we planning an extensive launch for the same. The series has an impressive visual style, combining the best of Indian & Western styles.

It is a great family viewing title.”

Mr. Ashish SK, CEO BIG Animation said, “Since the launch of Little Krishna on NICK, we have been flooded with enquiries from viewers who have loved the series both in India and abroad eagerly waiting for the DVD launch of the property. I am extremely confident in BIG Home Video’s distribution strategies and the way it looks, I am sure Little Krishna DVD’s and CD’s are surely going to be among the topmost chartbusters in terms of sales. What makes our confidence soar is the fact that viewers have adored the image of Little Krishna and I am sure that it will be cherished by every Indian household.”

Chanchalapathi Das, Vice Chairman of India Heritage Foundation and Vice President of ISKCON — Bangalore said, “We have taken all possible care to make sure that every element in the series is authentic and never before told with such clarity and scale. With the DVD launch we are confident that every house hold in our country will like to own the series for themselves since it’s not just an animated product but a true collector’s item to be treasured for generations to come.”

The company plans to have a well planned and massive launch across the nation. This would be supported by strategic and optimum promotion across consumer touch points, including effectual mediums like Radio, Internet & PR. Special focus is on retail visibility and activation making sure that consumers are made aware of the launch. There is a special screening and launch function that is planned at ISKON.

There are plans to also launch the ‘Little Krishna’ TV series on home video. Action, adventure, heroic valor, selfless deeds, emotional trysts, mischiefs, all packaged in a compelling story makes Little Krishna series a true family entertainer.

Kuch Toh Bolo!

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