Priyadarshan’s Haiwaan is being heavily impacted by current theatrical blockbusters. The Akshay Kumar and Saif Ali Khan starrer is struggling to secure optimal screen space and audience attention due to major hurdles. Hanuman Ansh and the cinematic release of Mirzapur are still maintaining an exceptionally strong run in theatres, leaving Haiwaan to aggressively fight for prime showtimes.
Haiwaan has registered low advance ticket sales, tracking a low single-digit opening day prediction between ₹5 to ₹8 crore.
Huge upcoming franchise releases like Drishyam 3 are already dominating the trade tracking conversations, overshadowing mid-budget remakes like Haiwaan which is an adaptation of the Malayalam film Oppam. Because of this intense blockbuster competition and a relatively quiet marketing campaign, the film’s success relies heavily on strong spot-bookings and exceptionally positive word-of-mouth .
Trade analysts in Mumbai are loathe to comment on the expected boxoffice performance of Haiwaan as it is a premium product facing imminent disgrace.
“It is shocking that two films featuring a non-star cast is ruling while another film with two A-listers is looking at bleak prospects,” one trade analyst lamented under condition of anonymity.
