The huge hype and buzz created by the makers around the film’s release resulted in a thunderous opening at multiplexes and single screens alike, and in every Centre, without exception.
Despite the India Vs. Pakistan match, early trends seem to suggest that the film will not take a significant dip in the evening and night shows. Given the film’s moderate budget, the HORREX (horror and sex) sequel is expected to yield profits for the producers.
Remarked distributor Tarun Tandon of Indra Films (Nizam), “Ragini MMS-2 has opened very well and the word of mouth is superb. Despite the cricket match, the film will take an impressive number on Friday.”
Distributor Sanjay Chattar of Marudhar Entertainment said, “Ragini MMS-2 has taken a bumper opening in CP, Berar & Central India. It chills and thrills the audience. The shows are nearly full and the word of mouth is extremely positive.”
In the Eastern Circuit, the film took a flying start too. Said Debashish Dey of Aum Moviez, “Cricket lovers may not watch the film this evening but the movie goers will. There’s no stopping this film from Saturday. Go get horrified!”
The biggest territories in the trade, i.e. Mumbai and Delhi-UP-Punjab, witnessed huge footfalls right from the morning shows, a trend which continued through the day.
Said Tanuj Garg, CEO – Balaji Motion Pictures, “The lethal combination of sex, horror, chartbusting music and Sunny Leone, accentuated by our aggressive and innovative marketing campaign, has brought joy at the box office. The audience appreciation for the film has taken it beyond intellectual opinions and reviews.”
Ragini MMS-2 has been successful in pleasing the multi-plexes and single screens, a feat that no other equivalent film this year can boast of.