Mr. Amitabh Bachchan has decided to revolutionize the use of internet for kids by joining hands with ‘worldoo.com’ – India’s first online ecosystem for kids, worldoo.com invites children, parents and educators to contribute in building the new-look platform in this first-of-its kind initiative. The feedback campaign aptly named ‘Let’s Build’, launched in association with Mr. Amitabh Bachchan, will invite parents, kids and educators across the country to speak up and be heard, in what they would like to see in a whole new worldoo!
Speaking on the association with worldoo.com, Mr. Amitabh Bachchan said, “The internet space is constantly evolving and has proved to be an exciting tool of communication. Today, children are born with technology in the palm of their hands, immediately preferring tablets to teddy bears! In such a scenario, it is important for parents to embrace the role that Internet plays in their child’s life instead of shying away from it. They need to collaborate and communicate with their kids to welcome them to the online world. The future is here. And in the same way that schools are an integral part of a child’s growth, the Internet will play a significant role in developing our next generation of children.
The worldoo.com Let’s Build campaign is a great gift for the children of India, and I am glad to be a part of this initiative that aims to create a meaningful online environment for kids. Associating with the Worldoo.com team enables me to be a part of this great experience in pioneering the concept of responsible Internet for children.”
Since its launch, worldoo.com has had an overwhelming response with close to 100,000 kids as registered users, and with a passion for new challenges and constant innovation, the worldoo.com team is now channelizing its energy in furthering the cause of responsible internet. Today, kids have access to technology like never before, and the brand believes that instead of restricting internet usage, a responsible eco-system needs to be created for kids.
Commenting on the launch of the campaign, Mr. Monish Ghatalia, Founder, worldoo.com added, “We launched worldoo.com in April 2013 and received an overwhelming response from both children and parents alike, but it came with its own responsibilities as well. The feedback campaign is one step in this direction to now let our users decide what they would like to see in their favorite platform. While the platform flourished the way it has, with a perfect balance of fun, games and education, we decided to take this love and appreciation received by worldoo.com a notch higher. It is great to have Mr. Bachchan supporting our initiative, and we surely hope that we can co-create the perfect responsible online eco-system along with the parents and kids of India.”
The worldoo.com feedback campaign will run across online and offline platforms, presenting options for favorites topic and subjects, as well as inviting new suggestions from the audience. Sign in on worldoo.com , as parent, child or educator, and shoot in your thoughts to this unique initiative (link).
-See art in everything? Vote for arts and crafts!
-Or do you prefer games, more games and tonnes of games? Vote for more games!
-Choose from a variety of options such as ‘Life Skills’, ‘Home Decoration’, ‘Places’, ‘Participation’ and much more!
Divided into three sub categories of ‘Learn’, ‘Express’ and ‘Play’ participants of the feedback campaign can vote for what they would like to see in their all-new virtual world. That’s not all! If you have super cool idea, you can add that in as well through the ‘Other Comments’ section. The brand looks to unveil its brand new co-created online eco-system in early 2015. Brace yourself as worldoo.com looks to transform the way kids live online!