Amitabh Bachchan at Tanishq store launch

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‘Not only wife Jaya, it is equally tough to buy presents for any woman!’, grinned Mr. Amitabh Bachchan at the press conference of jewelry brand TANISHQ’s new flagship store launch in Mumbai suburbs on Friday morning. Post cutting the inaugural ribbon and the ceremonial lighting of the lamp, Mr Amitabh Bachchan joined COO (Jewelry Division, Titan Industried Ltd) Mr. C.K. Venkatraman in addressing the press and sharing their mutual delight over the association.

As the brand ambassador of TANISHQ, Mr. Amitabh Bachchan expressed great joy on being associated with the brand which being a TATA company has maintained its excellency, maturity, dignity, resiliency over past many years. ‘I’ve never received so many compliments for my work in an advertisement’ he confessed, referring to the Tanishq advert which he stars alongside wife Jaya Bachchan, which has been collecting positive reactions. Upon being questioned on his choice of endorsements, he stated clearly that he promoted only those items that he believed were safe and refrained from being part of alcohol, tobacco related campaigns.

Spread across 20,000 sq.ft, the biggest jewelry store in Mumbai showcases gold, wedding, diamond jewelry. Apart from its hi-value shopping section, the store also comprises a separate lounge area for men to relax, and a play area for children to be entertained while the women indulge in the glitzy shopping spree.

Do check out pictures from the launch as well as the TANISHQ commercial starring Amitabh and Jaya Bachchan.

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