With ‘Krrish 3’ arriving on Diwali weekend, there is a mad rush of films filling in theatres a week earlier, what with as many as five releases lined up – Mickey Virus, Sooper Se Ooper, Ishk Actually, Amdavad Junction and Wake Up India.
Ram Gopal Varma’s ‘Satya 2’ was supposed to release this week but owing to controversy surrounding one of the producers being named in a scam, the film has now been moved to 8th November.
Out of the five releases, the only film which has seen some semblance of promotion is ‘Mickey Virus’. It has a strong North flavour to it and the makers may be expecting a re-run of ‘Vicky Donor’ here. However, though there has been some promotion quantitatively, the impact hasn’t been the kind which would make audience queue up at the box office. The film has its chances in Delhi NCR and Mumbai.
Vir Das’ ‘Sooper Se Ooper’ appears to be an interesting film but has been let down by very poor promotion. Now the content would justify if the makers were right in keeping the film low profile. However one can’t expect the kind of opening that would make those associated with it comfortable on Day One itself.
Remaining releases of the week – Ishk Actually, Amdavad Junction and Wake Up India would struggle to see an all-India release for themselves. Though ‘Ishk Actually’ still has some notable names in the form of Rajeev Khandelwal and Raayo Bakhirta (of ‘Pyaar Ka Punchnama’ fame), rest don’t really have much credentials attached to them.
Joginder Tuteja tweets @tutejajoginder
