Saregama India Ltd’s first release, Jhootha Hi Sahi has certainly being going in interesting and fun ways to promote the film and we have reports of another one! As you probably know Jhootha Hi Sahi’s music has gotten rave reviews (we gave it a 4 stars!) and sounds extremely fresh. One of the songs ‘Call Me Dil’ has been a big hit with the masses. So, now in a innovative promotion 91.1 fm Radio City is going to play ‘Call Me Dil’ across its Radio City networks 360 times in a day.
Says Apurv Nagpal, MD, Saregama India Ltd with excitement, “Yes it is true, after checking the facts with Radio City, we were informed that the song ‘Call Me Dil’ will be played 360 times on the 18th and 19th October across the Radio City Network. The radio channel will play this song on request by the masses. It has been getting a favourable response for this particular song. Everyday queries poured in about this song, so the radio channel decided to up the rotations. We are grateful to the masses and hoping the film will get the same response.”
The music of this film has been composed by none other than Academy Award Winner A R Rahman. Apart from ‘Call me Dil’, the other tracks have also been appreciated by the audiences especially ‘Cry Cry’ and ‘Mayaa Yashoda’.
The 15 cities that Radio City will air the track across India are Mumbai,Delhi, Lucknow, Jaipur, Ahmedabad, Baroda, Surat, Sholapur, Nagpur, Pune, Jalagaon, Ahmednagar, Sangli, Nanded & Akola.
Says Apurva Purohit, CEO, Radio City 91.1 FM “Radio City has set benchmarks in innovation. This film song promotion is a unique offering to cater to the listeners choice of popular music. We believe that this offering would now change the way new film music is promoted on the medium.”
Jhootha Hi Sahi, starring John Abraham and Pakhi opens on October 22nd!