Acclaimed director Onir recently has been working with Kareena Kapoor Khan for the international brand, AND. Director Onir was quoted saying, “Kareena is an amazing artist with so many great characters under her belt. A simple shoot such as an ad is an effortless task for someone of her calibre. Despite that, Kareena was very thorough about every last detail of her part in the ad. Hoping to collaborate with her in the future as well.”
The first ad in the series was titled ‘Who you are’, and it touched upon the individuality of a women’s style statement.
Recenlty the new ad was released and this one stresses upon another aspect of fashion identity encapsulated in the tag line #OwnTheStage. Kareena is looking vibrant as ever in a gorgeous red gown.
The ad captures Kareena in her natural element, on the red carpet surrounded by shutterbugs. In contrast to the earlier ad in the series, the glamour quotient has been raised through the roof, but with a lot of poise.
Given that this is the second ad of the series the creative sync between Onir and ace designer Anita Dongre goes back for nearly a decade. The duo has been associated in all of Onir’s film and this ad takes the association to another space altogether. The 30 second ad aptly captures the idea that fashion is an extension of self-awareness and your surroundings.