“Gift Barfi! DVDs this Diwali instead of sweets” – Ranbir Kapoor

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Critically acclaimed and blockbuster film of 2012 Barfi! was launched today at Reliance Time Out at Hill Road, Mumbai. The packed store was witness to the DVD launch in the presence of the film’s cast Ranbir Kapoor and Ileana D’Cruz. Also present at the launch were director Anurag Basu, Siddharth Roy Kapur, Managing Director of Studios Disney UTV, Sanjeev Lamba, CEO Reliance Entertainment and Sweta Agnihotri, COO of Reliance Home Video & Games.

Ranbir Kapoor described buying a DVD as similar to taking a LIC policy. “It’s an investment you make…movies will not last for long in theatres but DVD is a medium that helps you share good cinema with your children years down the line”

Barfi! has mesmerized audiences not just in India but across the globe and was recently announced as India’s official entry to the Oscars 2013. Directed by Anurag Basu and produced by UTV Motion Pictures in association with Ishana Movies, Barfi! gave us one of the most scintillating performances from the film’s lead actors Ranbir Kapoor, Priyanka Chopra & Ileana D’Cruz.

Commenting on a media query about the production of film on such a subject, Siddharth Roy Kapur, Managing Director of Studios Disney UTV, commented that “making of Barfi! was never a risk, the movement Anurag Basu narrated us the story we knew we had to make this film”

Ileana D’Cruz mentioned that she was looking forward to the launch of the DVD as “I want a copy for myself”. Further Ranbir encouraged the health conscious among the gathering at the store to replace Barfi (box of sweets) with the DVD of Barfi! as gifts this Diwali.

Sanjeev Lamba thanked the producers for choosing to work with Reliance Home Video & Games. Speaking on behalf of the company Sweta Agnihotri, COO of Reliance Home Video & Games said “We are very proud to release the critically acclaimed film Barfi! on home video, this great work of cinema is one movie any film buff would like to own in his collection. The movie has done very well commercially and we are sure to repeat the success on Home Video”

The movie will be available pan India across all leading Home Entertainment chains and also on key online portals. Add this great work of cinema to your collection today.

Available on Blu-ray (MRP: Rs.799), 2 Disc Collector’s Edition DVD (MRP: Rs.399) & VCD (MRP. Rs.125)

Blu-ray & DVD include exclusive bonus content:
– Making of Barfi!
– Fatafati! Barfi! Behind The Scenes
– Deleted Scenes

About the film
Set in the Darjeeling and Calcutta of the 70s, Barfi! is the story of three young people who learn that love can neither be defined nor contained by society’s norms of normal and abnormal. Barfi, a hearing and speech impaired boy falls in love with the beautiful, ethereal Shruti. Worlds collide. And in spite of her deep affection for Barfi, Shruti gives in to societal and parental pressure to marry a ‘normal man’ and lead a ‘normal life’. Many years later, their paths cross once again when Barfi, on the run from the police, is in search of Jhilmil, a mentally challenged girl who he grew up with. Caught in a cat and mouse game, in the search for the girl Barfi loves, Shruti realizes that she herself is still in love with him. She must now choose between her happiness and his. Will the search for Jhilmil lead Shruti and Barfi to reclaim their love or has Shruti lost her one chance at true happiness forever? Barfi is an uplifting story about human frailty. About impossible relationships. Unspoken words. And love.

Critics Say
Barfi! is truly path-breaking for Bollywood. So go indulge in Barfi! It’ll leave you ‘happy high’! – Times of India
– A must watch, both for fans and Bollywood bashers – DNA
Barfi! is akin to a whiff of fresh air. Its foremost triumph is that it leaves you with a powerful emotion: Happiness! – Bollywood Hungama
– The simplicity and sweetness of this Barfi will often leave a lump in your throat. And its superiority will leave you speechless! – Indiatimes

Check out some pictures from the launch event!

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