Ruchira Jaitley, Category director of PepsiCo India stated, “We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumer.”
Looking forward to his journey ahead, Hrithik Roshan said “Mountain Dew has always celebrated the bold and adventurous spirit of the youth. I am a big fan of its ‘can-do’ and challenging attitude which I identify with personally as well.”
Hrithik’s association with Mountain Dew in addition to his endorsement of other leading brands, such as Swiss watchmaker Rado, makes the leading actor an even bigger household name.
On the film front, Hrithik is set to be busy wrapping up father Rakesh Roshan’s Krrish 3, followed by Siddharth Anand’s remake of the successful Hollywood hit, Knight And Day. This remake of the no holds barred action film will perfectly piece in with his partnership with Mountain Dew.