Sushmita Sen has launched a whole-new brand image called I AM SHE, which includes a modelling agency and beauty pageant franchise that could lead to the next Miss Universe coming from her stable. The winner of the contest organised by the I AM SHE organisation will represent India in that competition, taking over from the current Femina Miss India competition. The contest will now take the form of a reality TV show.
Sushmita made history when she became the first Miss India to become Miss Universe at the age of 18 in 1994. “I have always maintained that I am what I am because of Miss Universe, and I always wanted to take that association ahead in some way,” she explained, “Due to an array of reasons, it had remained a pipe dream till about 1