iPhone Goes Bollywood

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The Indian Film Company and Studio 18 have tied up with ZENTITY s.r.o., the makers of popular iPhone game Touch Carrom, to promote their upcoming release, Striker.

Touch Carrom brings the favorite Indian carrom board game to the iPhone and iPod Touch. Touch-based game controls give the players very realistic game play.

Striker top lines Siddharth (of Rang De Basanti fame), a young carrom champ who is forced to give up the game to pursue other ambitions abroad. Destiny and circumstances bring him back to the game to earn money.

Commented Hemant Bhardwaj, SVP, Intl. Business, Studio18, said, “Looking for innovative and high impact ideas to create interest around over movies, TouchCarom perfectly fit the bill for Striker.”

ZENTITY has released a special Striker Edition of Touch Carrom, which is a special free update to Touch Carrom available world-wide through Apple’s App Store in iTunes, iPhone or iPod Touch.

Abhishek Balaria, Founder, ZENTITY s.r.o said, “This is an exciting partnership, which helps us to bring a world class gaming experience to traditional Indian games. This is the first integrated movie and gaming experience and we believe that it will be an important trend. Studio 18 are truly an innovative partner to work with.”

Striker comes from Chandan Arora, the director of Main, Meri Patni Aur Woh and Main Madhuri Dixit Banna Chahti Hoon. It releases in Indian theaters on 5 February, 2010. It has already created history by becoming the first Indian feature to premiere internationally on YouTube (www.youtube.com/studio18) day and date with its Indian release.

Device Requirements: iPhone or iPod Touch version 2.0 or later (iPhone 3G, 3GS and iPod 3rd Gen tested)

Pricing and Availability: Touch Carrom is only $0.99 (USD) as a limited offer and available worldwide exclusively through the App Store in the Games category.

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