The makers of Badlapur have just released the teaser of their forthcoming revenge drama and it has already gone viral on the social network. Starring Varun Dhawan, the teaser has become a rage owing to its unconventional approach and Varun’s killer looks, (a little literally too).
Apparently the background song ‘Jee Karda’ which is a part of the teaser has also been garnering a lot of interest amongst movie enthusiasts, particularly Varun Dhawan’s fan base. Thus going by the popularity of the song, in an unprecedented move by any production house in the industry, the makers have decided to release the audio of the song before releasing the video.
Varun says, “‘Jee karda is a rare gem. Divya’s voice and Sachin Jigar have created something special. So when Dinoo said lets just give the audio out I was convinced because I believe this song will work purely because of the emotional poetry the song has which explains the entire film. I’m very thankful to Sriram and entire team of Badlapur for this song and now everyone will get to hear it. The response to the track in the teaser was very strong so I know there is a demand for this song.”
Dinoo further adds, “Music has been the backbone of all our films and ‘Jee Karda’ is mine and Sachin Jigar’s favourite track in Badlapur, with the kind of reaction ‘Jee Karda’ has received in the short span that it played in the teaser and the way the online community has appreciated the track we felt it would be a great idea to launch the audio way before the video release thereby breaking tradition.”
While the song audio became available on leading music websites on 9th December, the video will be released early January. Well, this is a new way of marketing the songs, and we are rather impressed! Check out the audio of the song below!
Produced by Maddock films and Eros International, directed by Sriram Raghavan, the film features Varun Dhawan and Nawazuddin Siddiqui in pivotal roles. Badlapur is slated to hit theatres on 20th Feb next year.