Netflix has all its hopes pinned on the Kartik Aryan action-thriller Dhamaka which streams from November 19. So far the only Hindi feature-film premiere to have garnered ample eyeballs on Netflix in 2021 is the Kriti Sanon surrogacy comedy Mimi.
With Dhamaka Netflix hopes to crack the blockbuster code on the OTT platform.
A source close to the project tells me, “Dhamaka has all the makings of a blockbuster. It is the first made-for-OTT blockbuster-material. Earlier we had big films with big stars being premiered on OTT because of the pandemic. But Dhamaka has been made especially for Netflix and on the scale of a big-screen film.”
Sources say Netflix sees Dhamaka as a turn-around product that will finally bridge the gap between the big screen and the digital domain.
Says Dhamaka director Ram Madhvani, “The vision and scale of the product has not been compromised in any way because of the size of the screen. Kartik Aryan will make the same impact at home that he would have if the film was released in a theatre. Dhamaka is a game-changer for Kartik.”