The incredibly talented Asian fashion designer, Raishma, who shot to fame 10 years ago when she designed stunning outfit for the likes of Mel B from the Spice Girls and FFion Hague, amongst a host of other celebrities, today announced the launch of her new Ready To Wear Collection (Raishma RTW).
The new RTW Collection will be launched at an exclusive preview and showcase of the creations on Saturday 14th July at Raishma’s Green Street boutique and features a range of fashion-forward fusion Day to Evening-wear outfits. The fresh and creative styling allows the range to be worn both as separates with jeans or leggings and then to be transformed in to Asian ensembles at night. The collection which includes churidars, trouser suits and dresses have been created for today’s modern woman, living a busy lifestyle and juggling practicality and glamour at the same time.
Raishma says of the new collection, “Asian women have the best of both worlds when it comes to fashion – being able to switch from Asian to Western fashion. But actually I wanted to create a collection that fuses the two worlds – bringing practicality and comfort together with the exotic and glamorous. Creating couture bridal outfits has been my focus for the past 15 years, but my customers have been asking me to design outfits that also fit their daily lives, rather than just for special occasions. The RTW Collection, I believe will do just that, whilst also being incredibly affordable.”
Raishma, who has been based in London’s Green Street for the past seven years, has become a celebrated personality in her own right, and last year made the headlines when she created an outfit for Shozna Begum, to wear at the Royal Wedding. Shozna was personally invited by Prince William, after meeting her through Centre Point; the charity for which he is a patron.
Raishma is also a campaign ambassador for International charity Hashoo Foundation and its 500 for 500 Appeal. The appeal aims to empower women living in the remotest regions of northern Pakistan by training them to become bee-keepers and thus run their own sustainable business. A simple donation can help change a woman’s life and give her back control over not just her life but improve the lives of every member of her family. As part of her commitment to the Foundation, Raishma will be donating 10% of sales from launch of her RTW collection to the 500 for 500 Appeal.
Raishma adds: “I was incredibly honoured to have been invited to support the Hashoo Foundation’s 500 for 500 Appeal. If my work can in some way help support and change the lives of these women living in the remotest parts of Pakistan, then I feel privileged to be able to help.”
The preview event, which will be attended by a host of celebrities is open to the public, and takes place on Saturday 14th July from 4pm to 8pm. To reserve a place please contact designs@raishma.co.uk
