After the resounding success of the TRS Love Story ad campaign, Bollywood’s current flavour of the moment actress Nimrat Kaur is all set to win hearts with a new recipe of love with the critically acclaimed and award-winning film ‘The Lunchbox’, due to release on April 11th.
The petite actor had brought to us Indian spice pioneer TRS’s products through a six-part love story spiced up with its quality ingredients.
Through the aroma of cardamom, the flavours of tandoori masala and ginger-garlic paste, the colour of red chilli powder and the wholesomeness of chickpeas and gram flour – the seasoned theatre actress tells us how TRS brings Asia’s finest to those away from home.
Known for continuously bringing quality and excellence to the food industry – TRS has brought not only their spices but also Nimrat Kaur to the fore through its episodic six-film ad campaign.
TRS has been the leader in the way authentic Indian food and spices have transcended geographical boundaries and are committed to delivering high quality products to the European food market.
Managing Director, Mr Sutterwala said: “It is our constant endeavour to bring the authentic flavours of South Asia to the European terrain, and spice up food for those who crave authentic Asian meals with our wide range of quality products and ingredients.”
Derek Martin, Head of Marketing said: “TRS is one of the most sought after brands in the Asian food industry. We recently reaffirmed the consumer love for our products through the TRS love story. We have seen Nimrat’s journey as our model in our first TRS ad film (year) to the award-winning actor she is today, and are proud of her accomplished performance in ‘The Lunchbox’.”
As a leading spice company, TRS have continued to innovate in the Asian food industry with state of the art manufacturing and distribution systems and are now setting a new trend by breaking the traditions of conventional advertising by introducing a creative approach to its marketing – by creating a love story between the customers and their products.
Explore the delicious new tale of love and watch the TRS Love Story starring Nimrat Kaur on www.youtube.com/TRSLovestory.