With the resounding success of films like Rustom and Toilet: Ek Prem Katha, KriArj Entertainment, has truly been a game-changer, backing strong content and interesting, clutter breaking subjects that have not been explored in the Hindi film industry.
Bankrolling meaningful cinema that also have massive commercial appeal, the producer has already announced 8 exciting projects, with some of the biggest superstars and finest filmmakers in the country.
Sharing her insights at the 19th Mumbai Film Festival Prernaa Arora said, “When you make a film a lot of things are at play. There’s a script, there’s a director, there’s viability and feasibility you account for and there are actors who work for you. I’m not making a film for myself or my company. I’m making a film for the audiences who pay their hard-earned money to buy tickets to watch my film. ”
Talking about integrating newcomers into the industry Prernaa adds, “I’m trying to make a difference here. I want to reach out to new people. A lot of my directors are new. I am working towards a change.”
We look forward to what she and KriArj Entertainment has in store for us at the movies!