Standing O for Barfi! at Busan Film Festival

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After a succesfull run in India and traditional markets as England and America, earning 100 crores in 17 days and being India’s official entry for the Oscars, Anurag Basu’s Barfi! was recently screened at the ongoing Busan Film Festival in South-Korea. Here it continued its succes. The screening of the movie, starring Ranbir Kapoor, Priyanka Chopra and Ileana D’Cruz, was completely sold-out with more than 4000 people present to watch the movie, who afterwards gave the movie and the team a standing ovation.

Actors Ranbir Kapoor and Priyanka Chopra were present and overwhelmed by the astounding response.

“We are thrilled by the amazing reception we have received from audiences who came from across the globe to attend the festival. We received a standing ovation at the end of the screening which was both exhilarating and humbling for us. Barfi! is a very special film for all of us involved. To see 4000 people here at this screening is truly inspiring! Now we would like for people in Korea to come back with their loved ones to watch the film in theatres”, said Ranbir Kapoor.

Priyanka Chopra said, “I am excited to share the Barfi! experience with audiences from the world. Showcasing the film at the Busan International Film Festival was a special experience for all of us in the team. I am thrilled with the response received for the film and also for my performance. This was the first film festival to showcase Barfi! and I’m looking forward to many more!”

Disney UTV, is happy that Indian Cinema is being embraced all over the world. ” Barfi!‘s success proves that audiences all over are embracing Indian cinema. Audiences are encouraging us as an industry to work with new ideas and subjects. The unprecedented response for the film across the globe in both traditional release markets and now – newer markets is a step in the right direction. We were very encouraged with the response tonight and are looking forward to the theatrical release in South Korea”, said Amrita Pandey, Executive Director – Syndication, International Distribution & Disney Media Distribution.

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