Sudhir Mishra’s Inkaar ties up with condom brand

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The trailer of Sudhir Mishra’s Inkaar has created quite the buzz among viewers. The film, releasing in UK cinemas on 18th January 2018, stars Arjun Rampal and Chitrangada Singh in lead roles.

We have heard that a premium condom brand has approached Viacom 18 Motion Pictures to tie-up in for a marketing campaign, after seeing the promo.

“The brand is very keen to tie up and is ready to shell out a whopping amount of Rs 2 crore for the marketing campaign,” revealed a source.

The condom brand felt that this would serve as an ideal marketing strategy since the film is huge on the element of sex in the office premises, not forgetting the two actors make a hot pair.

When contacted the spokesperson of the film confirmed the news and said: “Yes, we have been approached for the marketing campaign. However, we haven’t yet taken a decision.”

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