UTV Interactive, the digital arm of UTV and CafePress, the destination for user-designed apparel and gifts, today announced their endeavour to create and distribute exciting merchandise of the internationally popular Bollywood Superstar – John Abraham. This merchandising business is an extension of UTV Interactive’s recent foray into brand expansion of celebrities through digital platforms.
“We’re thrilled to have John’s shop on CafePress,” comments Amy Maniatis, CafePress Vice President of Marketing. “At CafePress we love to support the creativity of artists worldwide and we’re sure his fans will enjoy his expressive t-shirt designs.”
Personally managing the design of each t-shirt and overseeing the creative development of his shop, John’s online store features stylish t-shirts that truly define his personality. T-shirts featuring inspirational messages such as “Pain is Temporary Pride is Forever” and witty slogans like “I look like John Abraham,” are available for purchase now.
Speaking on the launch of John’s merchandise, Manish Agarwal CEO, Interactive, UTV “We have successfully launched John on web through his official website www.johnabraham.com and on mobile through Voice Blogs. Through our association with CafePress, we are now introducing exciting merchandising options, which are an extension of his personality. Along with t-shirts, we promise to bring a unique bouquet of innovative and stylish merchandise options.”
John’s expansive career spans music videos, modeling, acting and fashion and he now launches his own brand of (JA) clothes. Known worldwide for his roles, his premier role was the 2003 film Jism, followed by roles in Dhoom, blockbuster comedy Dostana and a lead role in Water, which was nominated for Best Foreign Language Film at the 79th Academy Awards. John also works with charities and social causes he believes in, including PETA and Habitat for Humanity.
