Vidya Balan to Promote Equality at Indian Film Festival of Melbourne

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15jul_vidyamelbourneFor the fourth year in a row, Bollywood star Vidya Balan will be the ambassador of the Indian Film Festival of Melbourne (IFFM), which is Australia’s biggest celebration of Indian Cinema. This year’s festival will revolve around equality – a theme that the Kahaani actress herself reportedly suggested.

Often revered for transforming women are portrayed in Indian cinema, Vidya is no stranger to encouraging equality. “It is wonderful to see the festival putting the focus on issues of equality. Film is a powerful tool for entertaining but also for building awareness and creating cultural and social change,” she noted.

In addition to screening notable Bollywood films, IFFM provides a platform for aspiring filmmakers to showcase their work. Vidya’s recent release Bobby Jasoos will also see its Australian premiere at the event.

The 14-day festival will begin on August 14 in Melbourne. Bollywood personalities like Anil Kapoor, Kangana Ranaut, Sonam Kapoor and Nikhil Advani will also be in attendance.

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