Yash Raj Films salutes the diva that is a woman and has dedicated eight days to ‘Celebrating Womanhood’.
The famed media house has taken it upon itself to prove to all its fans that being a woman is a matter of privilege and pride. Yash Raj Films, of course, has always portrayed strong female leads – be it Shruti Kakkad from Band Baaja Baarat – a head-strong, no nonsense career driven woman or Amber Malhotra from Salaam Namaste who has the guts to say no to abortion despite losing the support of the man she loves.
Yash Raj Films truly believes that every woman is an inspiration in herself and plans to showcase these fantastic women on its digital platform. As part of its Celebrate Womanhood campaign, Yash Raj will be showcasing their strongest female leads as well as interacting with fans on a daily basis.
Now that is what is called an International Woman’s Day celebration in its true sense.