Yash Raj Films Embraces Internet Marketing!

Share on Facebook
Share on Twitter

Yash Raj Films may have had a hit already this year with New York but that doesn’t mean they are going to rest on their laurels! With anticipation ramping up for the Shahid Kapoor-Rani Mukerji starrer Dil Bole Hadippa (releasing 18th September), YRF are offering not one but two online competitions to help keep excitement levels high!

For star-crazy fans, you can enter your name for a chance to meet and greet the stars of the film in Mumbai. Simply register at FanClub Contest for your chance to win!

But for those who are a little more adventurous, they can check out the “Do Bhangra On Hadippa” Contest being held on youtube. In the promotional video located on the Yash Raj channel on youtube, Rani and Shahid fill you in on the details of contest – simply listen to the song and then film yourself doing your best dance moves to it! Shahid even promises to view each one personally! Here is your chance to show off your bhangra dance skills to Bollywood!

Bollywood is slowly embracing these types of interactive promotions! The negative backlash from the overbearing Hollywood-style promotions of Chandni Chowk to China will certainly keep other studios from engaging in full force media saturation but this kind of low-key interactive promotion should work in Yash Raj Films favor!

24 queries in 0.867 seconds.