This week marks the first anniversary of the adoption of the Sustainable Development Goals, signed by 193 world leaders on 25th September 2015 at the UN General Assembly. In the 7 days following, news of these Global Goals reached 40% of the world’s population, around 3 billion people.
In order to keep up momentum and ensure all 17 Goals are achieved, this year the UN and partners from around the world are launching #GlobalGoals Week – an annual week of action, awareness and accountability for Sustainable Development. At the centre of this week will be ‘SDG Year 1’, a special session at the UNGA Opening which will call on all world leaders to implement the Sustainable Development Goals by 2030 and mark progress in 2016.
It will include films, produced by Richard Curtis – writer, film-maker, SDG Advocate and founder of Project Everyone, a not for profit organisation that launched the Global Goals campaign. The campaign aims to bring together a powerful coalition of politics, civil society, business, and celebrities, to sustain awareness of the Global Goals to accelerate the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable.
One of the films by Richard Curtis is titled “PLAN”. The idea behind the film is simple – since 193 countries have made a plan, everyone should know there is a plan in place – a plan for the planet and a plan for the people on the planet. The film is a crazy mash up of the A Team, Star Wars, Men in Black, Bollywood film Humpty Sharma Ki Dulhania (courtesy of Reliance Entertainment and Dharma Productions) and many others.
The film is available online and will be showcased at high profile events including the Social Good Summit.
The film begins with animated characters to film stars looking perplexed asking the genera question…what is the plan? In this segment, the film features a clip of Alia Bhatt and Varun Dhawan from Dharma Productions’ Humpty Sharma Ki Dulhania, with Alia simply asking Varun Plan?
The film cuts to scenes where stars and animated characters announce that they have a plan.
Then the film cuts to introducing the Sustainable Development Goals and what could be achieved if we met the Global Goals by 2030.
Then we see various actors and characters, including a scene from Humpty Sharma Ki Dulhania, where they excitedly announce how they have the perfect plan!
As part of #GlobalGoals Week and in the year Girl Power went Global, the messages from people around the world inspired by the film #WhatIReallyReallyWant, will be brought to New York City as world leaders gather. Issues like quality education, an end to violence, an end to child marriage and equal pay for equal work need to be top of every governments’ agenda in order to give the Goals the best possible start. With 110 million views, 40 million impressions on Twitter and global media coverage, directed by MJ Delaney, supported by original Spice Girl, Victoria Beckham and Mel C, and featuring artists from around the world including Gigi Lamayne and Monoea from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA, the film received an overwhelming response on social media with people from all over the world sharing images of what they really want for girls and women. These messages will be brought to New York on a Global Girls bus with performers from the video and influential women at key events and moments throughout the week.
The Global Goals Campaign – India set out to raise awareness of the Global Goals to over 1.2bn people in India. It launched in 2015 with the support of corporate partners such as Tata and Reliance Group, media outlets such as Reliance 92.7 BIG FM and Hello India Magazine, NGOs such as Magic Bus and Akshaya Patra and celebrities such as Akshay Kumar, Hrithik Roshan, Aamir Khan, Katrina Kaif and Jacqueline Fernandez. A specific India plan is also in place for The Worlds Largest Lesson initiative, which sets out to raise awareness of the Global Goals amongst children and youth. In India it is powered by India partner GEMS Education, the world’s largest K-12 private education provider and supported by ambassador Bollywood Actress Sonam Kapoor.
Check out the short film below!