“I Hate Luv Storys” – The ‘Mills & Boon’ way

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Right in the wake of 3 Idiots transforming into a book, another formidable alliance has been recently announced between Karan Johar’s Dharma Productions and publishing house Harlequin Mills & Boon. The two brands have come together to present a special edition of stories based on the Dharma’s forthcoming movie I Hate Luv Storys(IHLS).

IHLS, which releases July 2nd, stars Imran Khan and Sonam Kapoor and is already a mania among the youth and is being touted as the romantic flavor of the season. The alliance will introduce a series of eight books, like the script of I Hate Luv Storys , the stories are about a boy who is scornful about love, but eventually falls for the girl of his dreams. Everyone sigh!

Speaking about Imran, Karan Johar said, “Imran represents the quintessential Mills & Boon romantic lead, because of his character in the film, a strong cynic in the power of love and eventually a convert.”

Commenting on the launch, Harlequin’s India Country Manager Mr. Manish Singh, said, “Every youth dreams of falling in love and every story of love is filled with joys and anxiety. This collection symbolizes the idea that unfolds in every youth’s life and synergizes with the movie theme. To create more excitement we have launched an initiative for readers to meet Imran Khan India’s Bollywood youth Heartthrob”.

Yes, you read it right. They are running a contest until the 15th of June and the winner stands a chance to win a rendezvous with Imran! So, how do you win? Customers who buy the collector’s pack (2 books @ Rs 149/-) will straight get into the lucky draw – maximizing their chances of meeting Imran Khan. Or you can long on to http://www.millsandboonindia.com and write 3 qualities you see in Imran to make him the perfect “Mills and Boon man”. Besides the big prize of meeting Imran there is also the opportunity to win scores of autographed merchandise such as VCDS, DVDS, and books of Mills & Boon.

So, what are you waiting for? The 2 pack collector’s set is available for Rs. 149 at a bookstore near you.

Mills & Boon featuring the charming Imran Khan – Reader’s delight, indeed!

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