This week at the boxoffice will go down the pages of history as a memorable one for Bollywood because two extremely diverse films belonging to contrasting genres have hit the jackpot together! The entire industry is in the mood to celebrate because the year 2011 seems to be turning into a gold mine for producers, distributors and exhibitors!
Mukesh Bhatt’s Murder 2 starring serial kisser Emraan Hashmi has performed beyond the expectations of not just the audience, but also the film trade by opening to a bumper response all across the country! Surprising everyone pleasantly, the film is marching ahead to become the biggest ever grosser coming from the camp of the Bhatts.
On the other hand, Salman Khan & UTV Motion Pictures’ joint production Chillar Party seems to be the underdog that is getting stronger by the day courtesy a very positive word of mouth! A beautiful, sensitive film about a bunch of adorable children, it has taken everyone by surprise and got people raving about it!
“The brand ‘Murder’ is all about thrills, sex & mystery and the second part of the franchise delivers exactly what it promises! It has opened to a bumper response all over and shows the potential that mass appealing films have for business in India” claims well known film exhibitor and distributor Akshaye Rathi.
“Such mass appealing films will continue to thrive as long as what we call the lower and middle class strata of the society continues to exist in India, and I am sure we all realize that this section of the society is not going to be wiped out in many many years to come! Its great to see producers going back to focusing on the core Indian audience rather than continuously making niche films that appeal to much smaller sections of the Indian society,” says Rathi
The year so far highlights the truth in Rathi’s words as the big hits of the year are Salman Khan’s Ready, Sunny Deol’s Yamla Pagla Deewana, Madhavan’s Tanu Weds Manu, all of which speak to an audience that comprises of the middle class.
The line up of releases ahead including films such as Bodyguard, Housefull 2, Singham etc also indicates that the producers have indeed discovered the formula for minting money at the box office – catering to the masses.