Publicity without Posters

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The Film & Television Producers Guild of India Ltd. (“Guild”), a premier entertainment trade association, comprising the who’s who of the Indian film & television industry, intends to promote and encourage the ‘Swachh Bharat Abhiyan’ initiative launched on the occasion of Gandhi Jayanti – 2nd October, 2014 by the Hon’ble Prime Minister of India Shri Narendra Modi all over the country with a remarkable endeavor to make India clean within the next 5 years.

Though the task is herculean and requires unflinching endorsement from all quarters, the Council of Management of “Guild” believes that the Film industry has always essayed an important role in contributing to such noble causes and as industry representative, the “Guild” should take the forefront in pioneering this wonderful enterprise of nation building through cleanliness ushered by the Hon’ble Prime Minister.

In due accordance, the council of management of “Guild” has unanimously passed a resolution to urge it’s members to discontinue the ages old practice to display or affix all kind of film posters including 6 sheeters in the public places, walls and government structures across the country. The “Guild” believes that for the cleanliness drive to achieve genuine success from an industry perspective, its members should avoid putting up film posters anywhere in public domain across Indian cities.

The “Guild” has urged its member to henceforth refrain from displaying all kind of film posters of their forthcoming films on the public walls and government structures all over the country in our objective to lend a helping hand for this endeavor from the film industry’s point of view.

Mukesh Bhatt, President of the Film and Television Producers Guild of India states, “I would like to set an example myself by ensuring that the posters of my forthcoming film Khamoshiyan – Silences Have Secrets due for release on 23rd January 2015 are not displayed on the public walls and Government structures. I truly believe that this practice will not only act as a strong deterrent against showcasing film posters in public places but also set an ideal example for the society and general public to emulate the film industry’s path and thereby play an important role in joining hands with the Prime Minister and Central Government to make India clean and thus pay a fitting tribute to the Father of Nation Mahatma Gandhi on his 150th birth anniversary, 2nd October, 2019 – who always advocated the principle ‘Cleanliness is Godliness’ throughout the great journey of his life.”

The “Guild” as always will work towards in ensuring the film industry’s unflinching support to the Union Government in this laudable initiative & we are hopeful that this is just a stepping stone for exemplary success in the times to come.

Issued by the Film & Television Producers Guild of India Limited.

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