In Video and Pictures: Flash Mob in Time Square for the New York Indian Film Festival

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Yesterday, Bollywood music and dance took over Time Square in New York with a cool flash mob! Choreographed by the Ajna Dance Company, the dancers bollygrooved to AR Rahman’s Jai Ho. The flash mob was to promote and spread the word about the upcoming New York Indian Film Festival in May.

The New York Indian Film Festival is the oldest, most prestigious South Asian film festival in the United States. It is dedicated to showcasing, promoting and building an awareness of Independent, arthouse, alternate and diaspora films from/about/connected to the Indian subcontinent. NYIFF boasts six days of premiere screenings of feature, documentary & short films, industry panels, special events, retrospectives, red carpet galas, an award ceremony, packed audiences and amazing media coverage. This year, along with many other fabulous selections, the festival will feature a SPOTLIGHT on British filmmaker GURINDER CHADHA (“BEND IT LIKE BECKHAM”).

Check out these cool vids and pics!

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For the latest news, updates and information about The 14th Annual New York Indian Film Festival, presented by The Indo-American Arts Council, visit

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